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We've gone audio for those of you on the move and wanting new ideas for how to get Better Results.
In these podcasts, we explore new ideas around old business concepts. We'll interview business owners, debate pros and cons of new developments in the business world such as new legislation, controversies, and best practices for your business.
If you have any suggestions for the show, on its format or content, please let us know at BetterResultsPodcast@ObsidianSolutionsLLC.com. You can also 'call in' to the show by installing the Anchor app. If your question holds value for our audience, we may even share it in a future episode.
CEO and Founder of Spin Event Management, Kimberly Schmitz has over 20 years of marketing experience focused on B2B opportunities through events.
Today, she speaks with us about throwing a successful event on behalf of your company - and it has nothing to do with the food. We discuss throwing different types of events for different business purposes and ways to measure that success.
You can reach out to Kimberly at email@example.com. She also has Ten Steps To Kickstart a Small Event that you can download here.
See our complete list of interviews at www.obsidiansolutionsllc.com/better-results-podcast.html
Obsidian Solutions helps businesses achieve #BetterResults by decreasing operating costs, increasing revenues and creating time for business owners and leaders. www.ObsidianSolutionsLLC.com
Today we talk with Don Klos, Director of Sales and Business Development for Nuclear Networking to learn more about full-service Digital Marketing.
In this episode, we discuss what to look for from so-called digital marketers that are a dime a dozen in networking groups, but deliver very little. How can you protect yourself from getting ripped off? SEO, SEM, and Intelligent Sourcing and more on this episode. Learn more at www.NuclearNetworking.com
Speaking of marketing, don't forget to get your copy of Small Business Marketing: Grow Business Strategically without Breaking the Bank available in digital and print exclusively through Amazon.
See our complete list of interviews at www.obsidiansolutionsllc.com/better-results-podcast.html
Obsidian Solutions helps businesses achieve #BetterResults by decreasing operating costs, increasing revenues and creating time for business owners and leaders. www.ObsidianSolutionsLLC.com
Today we talk with Conrad Rohleder of Clearinity to learn more about order fulfillment and inventory management.
Conrad has worked with small to medium sized businesses to help them explore and implement new order management systems and cloud inventory. If you are outgrowing your excel spreadsheet but too small to spend $30k a year on Netsuite or Oracle, then this episode is for you.
Today with talk with Barry Donovan of Visness Cards to discuss the value of digital business cards for your business.
Barry has spent nearly two decades as a Marketing Consultant helping businesses from photography to email marketing and logo design. Find out more at VisnessCard.com or text VCARD to 77948. Hear more from Barry by finding his podcast First Impression Warriors. Mention you heard this Better Results Production - and Barry will take $10 off your setup fee for new customers using Visness Card.
You can also obtain a free copy of Barry's latest E-book here: https://www.visnesscard.com/best-prac...
Obsidian Solutions helps businesses achieve #BetterResults by decreasing operating costs, increasing revenues and creating time for business owners and leaders. Find out how we can help you optimize your business operations at www.ObsidianSolutionsLLC.com
Today we talk with Aaron Seissiger of Strategus about Digital Marketing. Strategus was the first company to target ads via internet TV and continues to innovate digital marketing. Aaron first engaged in digital marketing when he was working with his dad on their sign business, and found a passion for the work.
If you would like to reach out to Aaron you can do so at:
Email: <a class=" jsOutboundLink" href="http://firstname.lastname@example.org" data-vars-outbound-link="http://email@example.com" target="_blank" rel="noopener noreferrer">firstname.lastname@example.org</a>
and check out <a class=" jsOutboundLink" href="http://Strategus.com" data-vars-outbound-link="http://Strategus.com" target="_blank" rel="noopener noreferrer">Strategus.com</a>
Feel free to give us comments about the show at <a class=" jsOutboundLink" href="http://BetterResultsPodcast@ObsidianSolutionsLLC.com." data-vars-outbound-link="http://BetterResultsPodcast@ObsidianSolutionsLLC.com." target="_blank" rel="noopener noreferrer">BetterResultsPodcast@ObsidianSolutionsLLC.com.</a>
On today's episode, we talk with Angie Callen, Founder and Principal for Career Benders Inc. In this interview, we discuss workplace culture and why it is so important for small businesses (and all businesses) to build a strong relationship with employees and trust them to do the job right to make your business better.
Feel free to contact Career Benders and Angie via their website:
As always, feel free to send comments on the show to
Or reach out to Obsidian for your own business needs at
Not yet transcribed .
On today's episode, we talk with Jeannette White, Managing Director of Kronos Administrative Services. In this interview, we discuss just what is a contract administrative assistant, and a virtual assistant and how you can use them in your business. Feel free to contact Kronos and Jeannette via their website: http://www.kronosadminsvcs.com/
As always, feel free to send comments on the show to BetterResultsPodcast@ObsidianSolutionsLLC.com.
Or reach out to Obsidian for your own business needs at Info@ObsidianSolutionsLLC.com
The transcript below is from Google Transcription via Google Docs while we recorded. It has not been checked fully for accuracy.
Hello there in podcast land and welcome back to the better result podcast by obsidian Solutions. In today's episode I'm going to go over a few high-level things that you should be doing in your business but most likely aren't. this week I was talking to a few potential clients than one client in particular and found a few common threads and I thought they would be great to share with the podcast today. Without further Ado let's jump right into it make sure you got a pen and paper handy and be ready to pause if you can come up with some really good creative ideas that you can use for your own business.
So first things first keeping your contact list up-to-date now depending on what industry you're in or how many customers you have good Berry how much detail you keep in your contact list but if nothing else you want to make sure you have names addresses phone numbers Etc so you can continue to reach back out to your customers now additional ain't depending on how much volume you see from your client tell you may also want to keep notes about your last engagement with them . Why would you care to keep notes on your last engagement with them well keep in mind that if you use a few cell adorable good for example then you're not going to be able to sell them another car in the next year probably but maybe in 3 years down the road you could now knowing that you need to follow up in 3 years that's a great place to start but if you can follow up with them And now you're following up not to sell them a new car but just to check on them see how they're doing you're going to stay fresh in the back of their mind they're going to like the individual attention that they're going to get from you and then they're more likely to talk to their friends and family and get you additional business because you are in the back of their mind. You see the strategy and play all the time for fast food restaurants take a Qdoba for example or any other fast food restaurant that has a Rewards program or membership program they want to know the last time that you have been in their store They want to know what your last meal was and they want to start figuring out what your routine is you're coming in every Monday and they might want to start sending you a coupon on Monday to get you to come back if you quit coming or maybe they don't want to send you coupons for Mondays cuz they know you're always going to be there. Again you want to be in the back of your customers mind now that's not always selling that could be taking a picture and sharing on social media something cool that happened in the store today that could be just wishing people a happy holiday staying present means you're in sight which means you're in mind which means you're going to make more sales. This isn't to say you should only focus on your existing customers whom you do have a contact list for but it is to say it is much cheaper to continue to Market to those people when you have their information at hand and you know they are interested in your product. Right now with a new client or Prospect I should even say you could put out a TV commercial and it's going to be very expensive and not everybody that see that message is going to be interested in buying your product you might Court someone for six or seven different sales calls and they make never purchased from you only did that cost you time but that can cost you money as well if you were taking them out for meals or giving them gifts or just not focusing on your other clientele and what you could be doing for them. Second way that you can utilize your contact list is by knowing who your clients are annoying or you can partner with them potentially and maybe you can get free services or trades for your services for there's maybe it just so happens you have a great marketer who loves your gyro sandwiches maybe she'd be willing to do a campaign for you and because you know that she's in there on a regular basis you can catch her or you can email her or just make sure that you give her the most beautiful and tasteful sandwich she's ever had so she'll do it for you. Now is you heard me saying a previous podcast I'm huge on relationships and having a Client List is just another pool that you can get more relationships out of. 3rd and last for the contact list anyways think about the future when you're ready to sell this business is your whole value going to come from the equipment and the location and your assets or is there some intrinsic value that you can sell along with the business that first intrinsic value would be your contact list if people can buy your contact list when they buy your business then it's just a guarantee or at least should be a guarantee of clientele for future sales which means the business will still be profitable which means there's intrinsic value to selling that contact list so go ahead and pause this, take a moment and write down some ways you can compliment this with your business.
The next thing I want to talk about is regular goal-setting now this sounds really cliche oh just Vision where you want to be and you'll get there but it actually does work What you need to do is you need to sit down with other members of your business or some trusted advisers and talk about where your business is going and what you want to do with it what you want to see it accomplish You think it will go in 5 years or 10 years or however long you plan on being a part of it Even take another step further and think about where the next generation will take it if you're going to give it to your kids or buy sell it out or someone's going to buy it from you Typing out your goals like increase in your revenue or building a new location or doubling your client base selling new product are all great places to start What I would do is I would challenge you to do this on a regular basis and focus on different timelines such as the next 90 days the next 6 months the next year the next five years and maybe the next 10 years depending on how often you want to sit down and go through these We know what we want to do and we know when we need to have it done by this outlines for us now our action plan and how exactly are you going to accomplish these goals in these timelines You say you want to double your Revenue by the end of the year will how do you do that are you going to be able to utilize your existing customers or you going to need to get new customers do you need to increase your production rate do you need to reach out to a marketing friend and have them put on a brand new car Get your name out there What are you going to do every single day see it closer to that goal and for that reason you should put these goals somewhere visible we have to look at them on a regular basis to keep yourself accountable If other people can see these goals then it's not just you that's going to have to be accountable either you have to be accountable to them The other third parties challenge you to maintain these goals and to actually achieve them Just like every New Year's resolution that we forget 3 months in if you're lucky and strong enough to go 3 months Becomes necessary to come back and reevaluate these goals and how you're going to achieve them did you succeed with your next 90 day goal or did you fall flat and if you did fall flat do a post-mortem on it and find out why what can you do better for the next 90 days to actually achieve that goal in the make sure that you do a cheat your next goals your 1 year your 5 your 10 year Last week I was trying to court a new client and we got to discussing how she could be in business year-round and not have to be dependent to good weather and immediately she trimmed up and set I want to build an indoor arena just small enough so that she can do it but she didn't really have a timeline or plan of how to actually get there in to achieve that that's the next step in her process and one that I hope I can help her with down the road. December 8th make sure you're doing regular goal setting for your business and setting up time lines and action items to actually get done what needs to be done to achieve these goals and make sure you are doing it regularly so that you stay on track now and in the future
I personally think a lot of people would be surprised to see how many business owners are natural introverts now my natural introverts I mean these are people that might like talking about their business but they don't like finding strangers to talk to about their business Baby extremely extroverted on the outside when somebody comes to talk to them but to actually have to go out and talk to others now there is there a keely's heel Does this have to do with what you should be doing for your business but aren't networking. Again I'm big on relationships and one place to find those relationships is through networking there's a few different reasons why this is so powerful Of course is to find new clientele and build your pipeline once your pipeline is. You have to continue to commit time to networking and building your pipeline depending on what your industry is not might take 3 months of Advance work before you close the sale it might take 2 years in any case Pipeline because that every single person you talk to you is going to translate into a sale because of that you Always be selling. Temple in my own practice I have so many billable hours that I try to fill and still maintain open hours for networking content generation and otherwise feeling my pipeline. Ways to find good networking would be use meetup.com go to a local convention that serve your industry or even one that complements your industry. Find out you have your local Chamber of Commerce. Neighbors friends family and all kinds of other people you interact with every day or at least on a regular basis that potentially could fill your pipeline. Other half to networking regularly isn't always to sell but to look for partners in other Partnerships that could benefit your own business through helping other businesses. Point you're going to hear me harp on over and over again how can you find a complimentary business to partner with now here's a little bit more of an elaboration on this. Down the street is a company that sells workout equipment and you are a gym that offers working out can you to partner in such a way that they get more sales and you get more clientele probably. Now that's an easy local example but what about taking somebody that does exactly what you do somebody that's a competitor and how could you use them to make your own business better well what I would recommend is find someone that totally outside of your Market someone that you would never compete with because they are in a different state across the country. This serve to benefit you well now you might have an accountability buddy that you can compare and contrast notes with. Experiment with a promotion on XYZ and then let you know how that works out in exchange you'll try promoting something through social media and let them know how that works out and this way you can diversify by sharing the load of new marketing a new advertising so that you're not always incurring new cost and you get to find out either way if it's going to work and if you can make more money in pushing these new ideas. Better let's go back to the Fisher valves and John Deere example can you partner with somebody in a complimentary or in the exact same business but a different market and work with them to get a volume discount on some of the goods that you have to have to run your business. Different creative ideas all start with one thing networking so get out there put yourself out on the line and just do it. Just as Dazed and Confused As You Are. Just let yourself into a little circle where people are already talking it seems a little awkward at first because it is but if you immediately jump into the conversation nobody will mind that you just added yourself there little circle so take a minute and think about some good ways that you can Network for your own business to fill that Pipeline and it make new friends and new Partnerships that can benefit your business
Next you're going to talk about something that seems incredibly obvious or maybe not and that's why we're going to talk about it this week I sat down on a one-on-one with somebody who's working with the sales coach to try to promote their business and to get more sales or clientele. This Revelation occurred when her sales coach told her she needs to ask for the sale so that brings me to the next Point ask for the sale. You might be out networking or talking to someone about your business and what it can do and why so someone else should be using your business or your product or your service but after all that time chit-chatting over drinks at a friend's house for a football game or something did it ever occur to you to ask them if they would be interested in your business for themselves or their business or their company's business. Smart as we humans like to think that we are we don't always connect the dots like that just because we talk to somebody that sounds really interesting and very cool doesn't mean that we think we could use them or we can apply the message to our own lives. Don't be afraid to bring up in any business meeting that you want to sale that you would be honored to serve them with your service or your product it's just another way to close the sale That's all fine and dandy in the professional world but what about in your personal life when you go out to a party and you strike up conversation with someone turns out they're having a wedding in your caterer ask for the sale ask them if you can just demo some of your desserts for them and get them interested This for a socially awkward situation you are caterer and you think everybody knows that but you find out that your roommate is having a wedding and never asked if you would cater for them As the inconsolable humans that we tend to be you might immediately shut down and think you're not good enough or think that they don't want you involved with this but consider for a moment that they also are some insecure human beings and may have never even consider to ask you or worse yet they didn't want to end position you by having to work for their wedding and in some cases you should work with friends or family and keep that line very strong but don't just assume they don’t want you to provide your services for their event. If there's an opportunity for you to serve someone sometimes you have to be upfront and break out of your shell and ask for the business this is a key to almost every sales method that you can read about you've got to ask for the business at the end of the day Well there's not a whole lot to say about that think about some creative ways that you can ask her business one very famous way that a company made additional sales was by asking if you would like to supersize it Bring in already buying their products the products that they desired and still the restaurant chain asked if the customer would like to supersize it asked if they would like to buy more of what they already came in to get now they didn't have to ask that question the customer could have flat out told them they wanted that but by asking the question they were able to increase the amount of sales on this very visit. In what way can you creatively ask to close the sale is it through your email that you're already sending to the customer is it through offering something else as an up sale that's complementary to your product that they're already buying Your mind and will keep on going with the next thing that you doing for your business but probably aren't.
So what comes to mind when I say the word Swoosh not sure well let me add one more thing just do it okay now you're probably figure it out but I'm talking about Nike but how did you guess that The last point of going to talk about today building brand recognition. I'm sure a lot of you listening to this right now or going to say Erin I don't have a marketing department Erin I'm just a small mom-and-pop shop.a one off. Trust me I get it it's hard to build brand recognition or to even put any importance on that when you're busy just trying to get through your day today activities Paste back to what we're talking about about building your pipeline Contact list you want to be in the back of people's minds and building a brand that's recognized by people by the silliest things can help with this. Sample you might make your brand a certain color that people will see and it can relate back to how they feel about your product Positive Vibes will make them want to come back and use you again Do it for example is a inspiring saying and that makes you think if I get my Nikes I'll be able to just do it it's going to make you more successful if you use that brand name product Some other ways you could do this for example our by giving back to your local community if you are a donut shop then maybe you can do a cops free donut day or maybe you can offer to cater the local police station for free or do a fundraiser for them all of these ideas Thai to The Stereotype that cops love donuts Give me wrong I love donuts too and I very much value and respect their local police forces When somebody is watching TV and they see a cop eating Donuts they're more likely to think back to your local bakery and the fact that you do donations for the police academy or for local officers or fundraising for taking care of Fallen police officers family It's one create say That people can use to be reminded of your business but also will Goodwill when people think about your brand they'll get warm fuzzies Fuzzy's will lead to them wanting to come back and purchase your product yet again Play again you're trying to get their attention by focusing on something good they're going to see semi commonly and if okay positive inspiring feeling that makes them feel good about your particular product or service Again this is all to promote your product to try to get future sales but this also has again intrinsic value back to say you want to sell the company if you have intrinsic value in people immediately associate something to your brand and it becomes recognized that to also has value would you rather buy a Starbucks brand something or another or some Java Bean that you've never heard of before or anyone else for that matter The reason that if you want to open a Starbucks franchise it's going to cost more money because there's brand recognition there versus if you open up some no-name copy shop of your own you have to build that reputation now that has time value commitment all translates Back 2 more valium or cost more appreciation for your brand should you ever choose to sell. We're just about the tie-up this podcast but take a moment and really think about how you can come up with your own swoop your own just do it to get people to think about your business and a positive light more often and always keep you again in the back of their mind
The end of this episode I hope you appreciated it and you really enjoyed it. Some of these quick hitters short and sweet because I think they are is a lot of value in just going through some of these bullet point idea and it's also really handy to only have about a 25-minute long podcast for your morning commute and still have a few minutes up In the back your mind so hopefully you're getting that value and as always if there's any feedback whatsoever please reach out to the show let me know what you're thinking let me know what formats you are liking an any improvements or questions that you have anything you'd like me to address. Bring back to this episode in summer and we talked about the things that you should be doing for your business but you probably aren't first we talked about keeping your contact list up-to-date this primarily is beneficial for you and three ways It's cheaper to be selling to the people who have already bought your products and to try to find new customers to once you have their that information you wanted voice thing in the back of their mind give them some industry tips or complementary product ideas industry update so you're always in the back of your mind This is what it add value to your business by handing off your contacts to a future buyer that has intrinsic value it shows that you can obtain your same revenues again in the future meaning that they should buy it for more money Otherwise if they were just buying your raw equipment. We talked about regular goal setting. Want to have a plan of what the future is going to look like or what you want to achieve you should look at short-term goals medium-term and long-term goals once you have these in mind and you know their deadline you have outline your action list now you need to know how to fill that in what are you going to do today that's going to get you closer to that goal in 90 days and 1 year and 5 years and Cheetos go somewhere visual where you have to confront them on a regular basis you should even go over this process at least quarterly. Can't do it any more frequently than that and I would highly recommend bringing your employees or bring in some outside their party people to assist you with that process. Goal setting protect about networking networking is important for two primary reasons 1 is to fill your pipeline it's probably going to be safe 3 months or 6 months or maybe a year to fill your pipeline with future prospects it might take you 1 year from meeting someone today before they actually buy your product or service see you always need to be refilling that pipeline. By networking you're going to find other complementary businesses were people that can support your business and build Partnerships with focus on complimentary businesses locally and competitors and different markets that you won't directly compete with and that way you can share resources and learn more together and keep each other accountable and keep your cells profitable. Something that seems so simple and cliche it's a waste of time but I promise it's not make sure you're asking for the business just because you talked about what your business is and does doesn't mean somebody's going to make that connection that they should actually buy it that it could actually apply to them it's kind of like watching a movie and thinking this will never happen to me you've got to ask for the business it won't work every time but it's certainly going to increase the probability. We discussed building brand recognition. Even if your small business a few man operation a mom-and-pop shop having positive associations to your brand is not only going to promote future sales but it's also going to give you a grand something intrinsic that will give it a better price should you ever have to sell or liquidate your company just have. That just do it feeling associated with your brand is going to promote more sales and provide more intrinsic value to your business. With that I'm going to take a page out of my own podcast and if you know anyone that could find Value out of this please pass this on and leave some positive comments or some positive ratings that be awesome and if you know any small businesses that would like to expand on this further have him reach out and check out obsidian Solutions so that they too can get better results
This episode covers a few things that came up this week in One on One meetings I had that some businesses weren't doing, but should be. In this episode we cover:
Maintaining your contact list, regular goal setting, networking, asking for the sale, and building brand recognition.
Please note this transcript is done via Google Documents. This isn't 100% accurate, but in the interest of capitalizing on time, it's pretty close. If there are any major mistakes, please let us know and we'll correct them.
Interlude - Beans
Hello World. Yes there is a bit of a joke in that for anyone that has ever had coding experience, and that is on purpose. In this episode, I want to address web optimization for your small business and why it is important. I know I know, it’s hard, scary new technology… that has been out there for the masses for almost 30 years! If you don’t have a decent web presence, you don’t have a business that is going to last. So sit back, grab your notebook and let’s jump in.
Interlude - Tomorrow
So before we jump too terribly far into the future and talk about this newfangled internet thing let's talk about how business was done 50 to 30 years ago. Now 50 to 30 years ago before the internet, companies legitimized themselves through local business directories Yellow Pages Chamber of Commerce and a bunch of other different ways those are still great and fine and dandy but in this day in age you have to have a web presence to be a legitimate business stop and think about how many times you go online to look for a restaurant and see their menu or to look at their reviews on Yelp or to see what their booty and looks like. Before You Go waste time in there.
As I tell my clients that I can sold for if you don't have a decent website that's like not having it business card when you show up to a networking event if you don't have it you don't exist
Now I realize that this is pretty obvious for probably most of my audience but will be surprised to find out is that most of the clients I can sold for still don't have a great website or maybe even one at all they certainly don't have anything on the Google Rich cards on the right side of your browser or analytics or coupon codes or anything along those lines and those are all very valuable tools that can be used but it all starts by having a solid website today if you don't have a solid website there are numerous resources for you to get that done, and on there you can find someone that'll build you a very cheap but effective website in a few days at a pretty low cost if you don't like that and you want to do it yourself there are websites such as Zoho or WordPress or some of the other one that you can do it yourself again you go back to our last podcast you want to make sure that you are using your time effectively but if you're also bootstrapping for cash then maybe that's the best way to do it. Worst case, you can get a webpage through a Google My Business Account. Account is even if you have an existing website you could get on to Google my business this is the simplest way for you to set up that cool little picture on the right side of a Google search when you search for your company and you can put up a map you can put up who your company is what your hours are that you operate your menu blog post or other post just to get some attention if you want to make an announcement when somebody searches for your website that you're having a sale this is the easiest way to get it done . When you're setting up this Google my business account it'll also give you the option of them creating your website if you upload some images and what not it's a pretty rudimentary website but it's at least still a website that would work so if you don't have anything give that a shot . Now remember when you look at a website for your own personal use and you're researching a different company you are going to be looking for certain criteria doesn't have a lot of images is it a sharp message professional if you can't turn out that same quality that you look for it you expect then you really should consider Outsourcing this and toning up a little bit of cash for even couple hundred dollars to get a decent website .
So congratulations now you have your website up and running and nobody can find it well now you have to invest a little bit in your SEO your search engine optimization so one way to do this even if you're not getting the best results back from Google is again through those Rich card data on Google my business you can update your information on there put your hours of operation put your location excetera excetera Google may not find you when somebody puts in a search and you may not be on the first page but if you put in that really good Rich card data through Google my business then you could still show up on the first page with your logo and your address even though your website doesn't show up in the first search page or second or third that's a pretty powerful way to get it done even if your website doesn’t have the best Search Engine Optimization And you don't want to pay for that .
Okay so congratulations now we're assuming that you finally have a website that's up look semi-professional and you got some rich card data on the right side of Google that will put you on the first page of results regardless of if your SEO is great or not so where should you go from here well depending on what your business is I would highly recommend setting up a Yelp account or some other online resource that also will give you a rating and that people can look you up. Case of the restaurant Yelp is huge people are going to search you on Yelp whether or not they're looking on their map they might be outside your door and they want to see if you are a five star rated restaurant or if your food is warm or cold or awful or delicious without some of that web online verification some people won't even give you the time of day to test out your product You may not be a restaurant but depending on what service you're offering I would still recommend getting a page like Yelp or maybe even paying for an Angie's List at or other resource like that so people can look you up and find out if you deliver a quality product
Now that you have a Yelp page or you have your Google Rich card data on the right side up and running you need to go out to your existing customers and ask him if they're willing to do a review for you your existing customers that you know have given you gray accolades in person are more likely to give you these great accolades online as well Keep in mind just having a page on Yelp is good and will help your search engine optimization and validate your business but you need to have some good pure reviews out there And don't just let reviews go unnoticed if you see somebody post on your page see if you can get back to them and thank them for their review or if it's a negative review reach out and see what you can do to try to rectify that situation. One way that small businesses encourage customers go online and give them a review is giving away a free French fries or something on their next visit in to the restaurant or giving out on the back of a business card something that says review was online putting a QR code on your plaque around the middle of your table or on the back of your product that you're sellingMake sure to try to encourage customers or friends if you're going to get them to go online for you that they give you a nice long descriptive feedback people want to hear all the good things and not just see that the food was good that doesn't help them and if you're beingNecessarily appreciate that review either if you wanted to go to that business or get their services
Okay okay okay great now we've got Yelp going we got some Google reviews going we have our website what's next well social media if you're like the average American you're spending over 3 hours a day on some form of social media now it does pay if you actually invest time in this and put some regular posts up pageFacebook for one is extremely simple and you can set up a site without having it actually typed your personal site or you can access it from the same Facebook login page but still keep the profiles separate this simplifies your login and passwords and all of thatOnce you get on social media such as Facebook or LinkedIn what helps now is due again go get some reviews to get some people to follow your product to post on your page or to share pictures of them using your product or attending your special events that's going to drive more attention and that's what's going to get on the news feed to their friends and to their friends or friends if those friends liked it in the first place.The best of the best in the small business world word any company that uses social media is going to dedicate at least one post a week to getting engagement from their customers so they can build up and get more and more people to see their page if you're really interested in going down this Avenue in detail and Pinterest or in other online websites for social media sharing then I highly highly recommend following Gary V Gary vaynerchuk or getting his book jab jab jab right hook it's a little dated but the base contents. In a nutshell for those of you that hate to read basically the idea is you want to jab your customers with little reminders of who you are and what is funny you see a Doritos commercial on the 1st through 30 seconds of it are all jokes and funny and then they hit you up and with a right hook that says Hate by Doritos similar concept different
Now I am going to take just a second to address some of the deal websites out there Groupon daily chicken and some of that these are some good avenues for you to promote your website to try to benefit some of the search engine optimization by getting some good quality backlinks and some other websites that get back to you. Most people don't see them as those type of tools and they think of it as well if I can give somebody a good deal and they come in and they love the service and they're going to come back and no use us again and that can be true and that should be what you're striving for if you're going to go down that Avenue but keep in mind a lot of people in the world and maybe even yourself or just out for a good deal if you're looking for a massage everybody knows to go to Groupon and you'll always find a cheap deal doesn't matter that there's 30 different ones out there they will always get the cheapest deal and show no real loyalty unless you owe them an out-of-this-world experience. Now if you do have somewhat of a niche in your market for example I wants to the flotation tank that I found on Groupon looking for a deal but there's only so many of those in the area so if I ever want to do that again I'm going to either have to drive 30 minutes away to do it at the next place that offers it on Groupon or returned it out that place again so keep in mind whether or not you have a lot of competition in your area or if Groupon is really a good way to get some people in the door keep in mind too that a lot of times when you cater to the low-cost customer those are generally the ones that are going to put up the most complaints and be the most difficult to work withAgain depending on your product it may be more advantageous to not give away such a steep deal and to go after people that are only out for a bargain you do want to get some quality customers and you may or may not find that.
In any case whether you using Groupon or not what you're going to find is as you put out more deals online in particular you're not going to know which ones are working the most effectively or even if you put out a radio spot or TV commercial you want to know which ones are getting your customers attention and one way to do this is through Google analytics which is also a piece of Google webmasters. This will let you do is effectively bring in analytics around how often your web page is being searched and how often I clicked on if you use this strategically you can certain look at certain time after you put up a radio spot see did that add to your online searches or was this radio ad funnier than this one and did that get a better conversion rateAnother way to find out whether or not people are seeing your media or your contents especially online or on the radio is by doing coupon codes so if you're selling your product online or even in person you want to give them something like 10% off your next deal when you tell him you heard this radio ad or when you use code ball 18The value in this is knowing which messages are actually hitting your customers if you send out a funny add does that get better people to convert or if you send out a sat at his that hit them emotionally and make them want to buy your product more all the time of Line Round Here you hear Ovation Cell Therapy Hair on the radio constantly and every single radio channel has its own coupon code so that Ovation knows which Avenue which radio station is hitting their target audience the bestLast but not least I also want to come back to social me you just one more time after you've got your site up with his very advantageous is to go out and find who of your followers or maybe not even your followers but who on Facebook has a lot of followers go out to them and ask those people if they all promote your product or field like your page maybe in exchange for free service or something along those lines so that you can tap into their friends and their Network their relationships and get additional eyes on your product find a top users and they can be huge for your business
End so that's it for this episode I just wanted to hit a few real high-level internet marketing ideas and Concepts so that you can benefit your business very simply some of these ideas are very common and you may already be using all of them if not take a minute just to sit back and say what can we do to improve our internet presence what Avenues are we not using like Yelp or Facebook or Pinterest or any other social media site or daily deal site are you Coupon codes how are you determining how your customers are finding you in purchasing your product
Every business obviously is going to operate differently and some of these ideas may or may not apply to you if you're struggling with knowing what you should do in your business feel free to reach out to obsidian Solutions and let's see what we can offer for you to optimize these results and to make your web present as effective as possible
Are you guys 1 last comment on this this obviously was a different format than the previous one which is a little bit more scripted this was some add living and just some talking point and myself trying to be a bit more casual like I said in the very first episode The introductory episode of this podcast experimenting with some different styles and format will continue to do that but if you appreciate it this episode if you like the way it was address please hit us up at podcast email address better result podcast at obsidian Solutions LLC. Calm and let us know what you enjoyed let us know if there's any other topics you want to hear about as well
Episode wasn't scripted this was with some keep talking points and intended to be a little bit more casual and like I said before one of the previous podcast we're experimenting with some different format some different styles and if you guys like this style please let me know better results podcast at obsidian Solution llc.com that's the email address that we're monitoring for this podcast and let us know if you like this format as opposed to other format we're going to So you can get a real feel and we can get some good practice and hopefully get some good production value out of this
We have worked with enough small businesses to know that many do not have a good internet presence, if they have a website at all. As such, we discuss some real basic web fundamentals to explore. Topics include:
Websites, Search Engine Optimization through Google Cards, Yelp, Social Media, Groupon, Google Analytic, and Coupon Codes. Short, sweet and to the point.
This episode is a slightly different format, as in, it was not scripted. This was based on bullet point topics in rapid fire succession to get you thinking without taking too much of your time. Please give us some feedback on this format!
Musical Intro - AlleyWelcome back to the The Better Results Podcast, by Obsidian Solutions hosted by Aaron Pfeifer. Obsidian Solutions is dedicated to helping you and your business achieve Better Results through innovative solutions in Business Development, Asset Utilization, Revenue Growth, and much much more. Whether you are an entrepreneur, Small business, or a massive enterprise, our success is dependent on facilitating your success. Check out Obsidian at ObsidianSolutionsLLC.com to learn more.
Interlude - Beans
Hello there in podcast land! My name is Aaron Pfeifer. I am a principal business consultant here at Obsidian. On this episode, I’m going to share with you some foundational principles from Obsidian that drive almost every idea we present and evaluate with our clients. This talk is based on a blog post that can be found at the website called Three Key Perspectives for Effective Businesses.
In it we discuss effective use of time, which we all seem to never have enough of. Why Value is King, and the importance of Relationships to grow your business. While these principles are very powerful in and of themselves, we’ll also discuss how compounding makes these perspectives the driving principles for all effective businesses. So grab a notepad, listen in, and be sure to think of ways to apply this to your business
Interlude - Tomorrow
In lui of the transcript, see the link below for the original blog post
Musical End - Heist
Thanks for tuning in for this episode. As always, my hope is to deliver you great value. If you have feedback for the show, or want to explore the conversation further, please email us at BetterResultsPodcast@ObsidianSolutionsLLC.com.
This episode is pulled from the blog and gives an overview of the Three Key Perspectives that we at Obsidian value most:
Further you can compound these three focuses individually, or upon each other to obtain exponential growth.
Hi my name is Aaron Pfeifer and thanks for tuning in for the first episode of The Better Results Podcast, by Obsidian Solutions LLC. Obsidian Solutions is dedicated to helping your business achieve Better Results through innovative solutions in Business Development, Asset Utilization, Revenue Growth, Leadership Development, Business Administration and Employee Relations.
In these podcasts, we're going to explore new ideas around old business concepts. We’ll interview small business owners and debate pros and cons of new developments in the business world such as new legislation, controversies, and best practices.
As we experiment with this new format, please feel free to reach out and let us know what you enjoy and what can be improved. If you find certain topics more interesting than others, if you prefer long monologues, debates or short bursts of encouragement. Please feel encouraged to share with us topics you would like to hear more about, or questions about your business you’d like us to weigh in on. You can contact the show at BetterResultsPodcast@ObsidianSolutionsLLC.com or call in via the Anchor App. If you call in to the via the Anchor App and your question is beneficial, we may post it on our next show.
As we explore new ways to help businesses obtain Better Results, we're going to talk about some general ideas that apply to most businesses. In the current world where we live in constant industry disruption, I encourage you to take notes and listen in even if a topic doesn’t seem to fit your business directly. After the show, I encourage you to take a few minutes with your team and try some out of the box thinking to see how you can find value in the days message.
If you find value in these shows and would like to get even further value for your company, check out ObsidianSolutionsLLC.com and see what Obsidian can do for you. We provide a spectrum of offerings including one time consultations, retained services, onsite and online courses and referrals to other professional services. Don’t have time to be a member at Mastermind or networking groups? Obsidian can come to you and deliver the same value without the stale donuts and mindless chatter too. Further, we maintain relationships with the best businesses we work with for future referrals. If you are an outstanding business you too could be included in our preferred vendors list which includes companies from personal training to signage, to professional services and more.
So with that please enjoy the following episodes and please engage with us to keep this information relevant for you and the rest of the business community. Thanks for tuning in and I'm looking forward working with you to help your business obtain Better Results.
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