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By: Aaron | June 08, 2018

Business expos provide excellent opportunities. You can connect with other business owners, find services you may need, and create brand awareness. There are many ways to take advantage of these events. Some businesses choose to buy a booth; others purchase a sponsorship. Still, the majority attend for the free or low-cost ticket to network with others. Here are some quick considerations before you head out to your next large-scale networking event, expo, or convention.

 

1.Plan your schedule before arrival

Make sure you take time to review the agenda as best as possible before you arrive to maximize your time. Be ready to roll with a plan B as well. Some events may overlap, and others will not go as planned and you may want to re...

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By: Aaron | May 31, 2018

This post is an excerpt for our upcoming E-book on marketing basics.

Perhaps the most overlooked target for companies, when they are looking to advertise, is their existing client list. With every sale you make, you should be collecting relevant contact information so that you can stay in touch with and remind customers to come back. If someone has bought from you before, they are likely to repurchase the same product or service. However, there is nothing to say they have to get it from you instead of a competitor if you don’t keep their attention and show you value them.


Keep in mind the rule of three when you are working with new / existing customers. In the case of restaurants, they say that a customer is only 40% likely to return to yo...

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By: Aaron | May 21, 2018

When we kick off a Foundation Consultation, clients often wonder why we go into so much detail about their personal life, your goals, Vision, and Mission statements. They usually want to clarify, aren't you a business consultant? Shouldn't we be talking about hard numbers such as top-line revenues, margins, and sales strategies to raise our conversation rate?

Well, yes, and we do. However, you don't just start putting walls up before you find out what you want the structure to look like.

Especially as a small business owner, it is tempting to worry only about what will make a hard impact on your business today. If I spend money here, I expect X return by Y date. It is much harder to consider investing in something like your company vision whi...

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By: Aaron | March 19, 2018

This is a common question that we are asked on a regular basis. In many ways, it is similar to asking what the difference between an accountant and a CPA, or ice cream and frozen yogurt is. On the surface, they may seem like the same thing, but when you dig a bit deeper there is a difference, and it can be meaningful to what you are trying to accomplish in your business. Sometimes, however, you can benefit from taking advantage of both in separate resources or packaging them all together.

Business Coaches

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By: Aaron | March 05, 2018


Not sure you are the best fit for the job that you are applying for? You probably aren't, but odds are neither are any of the other candidates that are applying. Not long ago I was part of a panel that conducted interviews for an open management position. The candidates all had their unique criteria they brought to the table, but no one candidate was a shoe in. If there were, then the position would not have been opened for interviews, it would have been filled directly. With this in mind, here are four tips that were revealed.


Tip 1: No one has the skills you do


Early in my career, I worked with a woman that had the same education as I did. We both obtained our degree in Chemical Engineering, the same year, the same teachers. We even shared...

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